In today's world, we are constantly reminded of the possibility of suddenly being confronted with the worst case scenario. That being natural disasters, accidents, or terrorist attacks. We are quickly placed in a situation where we desperately need to hear from people that might be involved. We just want to reach out, and check if the people we are responsible for are ok, or if they are in a situation that needs help or assistance.
Social media has responded to this need by letting people share "I am ok" with their friends when situations involving larger crowds and danger occur. Social media works great for letting your Facebook friends know that you are safe. But it does not provide a solution to verify whether all persons involved are ok.
RAYVN has a great tool to solve this problem in immediate emergency response. Organizations, businesses or event organizers can easily initiate a direct line of communication with all that you are responsible for. In a matter of seconds, you can send an SMS to the persons you are concerned about, and ask "Are you safe?". They can answer OK, or reply NO, with further explanation of their situation.
RAYVN collects all responses, and let you visually see the status of everyone. Those who are safe, those that haven't responded, and the ones that replied that they are not ok. RAYVN handles all the replies, and let you focus on the people that need help.
The functionality is simple but has enormous advantages when confronted with the worst case scenario.
Situation: Explosion inside the mall
Need to contact: Store owners
SMS: There has been an explosion in the east wing of the mall. Please reply with OK if your store and personnel are ok. If you are not ok, please reply by describing your situation
Situation:: Active shooter on campus
Need to contact: All students
SMS: There is an active shooter situation on campus. Please reply with OK if you are safe. If you are not safe, please reply by describing your situation, and we will get back to you right away.
Situation: Structural collapse on venue
Need to contact: All attendees
SMS: There has been a building collapse on the venue. Reply with OK if you are safe. If you are not safe, please reply by describing your situation, and we will get back to you right away.
Situation: Gas leak
Need to contact: All employees
SMS: There has been a gas leak at the factory. Everyone should evacuate the premises. Please reply with OK if you are safe and evacuated. If you are not safe, please reply by describing your situation, and we will get back to you right away.
Need to contact: All inhabitants
SMS: We just experienced the impact of a tornado. Please reply with OK if you are safe. If you are not safe, please reply by describing your situation, and we will get back to you right away.
When a complex and sudden situation occurs, your ability to reach the people concerned is vital for their overall safety. By getting immediate feedback from people, you will be able to focus the emergency response in a very precise way.
Potentially there will be a need to reach out to thousands of people. Without a tool for handling all responses, this will quickly become an overwhelming task. Leaving the people in peril, without a way to reach out for help.