When an incident strikes–no matter how unexpected–you want to say “thank goodness, we’re prepared.” But this is where many organizations falter. Read on to find out how to spring free from the trap of reactive emergency preparedness. The Reactive Trap Just this past week I was speaking to a long-time contact of mine who works in a region that’s now facing heightened risks and emerging threats due to geopolitical conflicts. ‘Now everyone sees the dangers of taking a “let’s just wait and see” approach to emergency preparedness,’ he told me. ‘Fortunately, for us, we’ve…
