When we approach emergency preparedness and critical event management within a resilience framework, we shift the mindset and the metrics by which we measure success.

No longer are we dominated by the narrowly focused fear-based pressures of risk assessment, prevention, containment and mitigation. No longer do we continue to think of what we will do ‘if’ an incident strikes. And we no longer see emergency preparedness as a cost to the business–a form of insurance–that will only pay off when disaster strikes. 

Collaborating with a tablet

When we reframe to focus on resilience, we accept that dealing with disruption and adversity is a part of life. And with a resiliency mindset comes the opportunity to drive growth even in the midst of turbulence, crisis and change. We begin to see emergency preparedness and critical event management as something more than just the cost of doing business or maintaining business continuity. 

We see emergency preparedness and critical event management as enablers of a mindset, a culture, an organization and a world that invests in the capacity to thrive and prosper. 

A simple change in perspective makes all the difference.

The Pivot from Risk to Resilience

Once we understand that there’s a correlation between investing in resilience and driving growth, we adopt a more comprehensive and holistic measurement of the metrics: moving beyond cost containment and risk mitigation to recognize and seize fresh opportunities for business continuity and growth. 

If we see the impact in terms of a spectrum that moves from risk management to resilience-building, we can calculate the costs, benefits and mid to longer term impacts through a number of key assessment criteria. Below are just a few examples of how the shift from a risk-based approach to a resiliency mindset can help to understand the true costs and benefits of investing in an emergency preparedness and critical event management solution such as RAYVN.

Risk and Mitigation (Cost)

Investment in Resilience (Benefit)

Cost of Inaction: the cost you incur from not doing anything to prepare and manage incidents and drive growth.

Invest in growth opportunities: research shows that investing in resilience helps companies survive setbacks and thrive in the face of setbacks and crises.

Economic costs of SaaS-based solution

Save time, money and lives to protect and build human resilience: workplace safety / community security & safety

Cost of deployment, training and change

Gain improved anytime, anywhere emergency preparedness and response quickly with an easy-to-use solution

Cost of disaster preparedness

Improve risk assessment, preventative measures, mitigation, management and recovery capabilities

Risks & costs of downtime

Protect business continuity and drive growth: boost brand reputation, customer service and profitability

Incur collaboration-related risks and costs

Overcome barriers to collaboration and build partnerships, alliances and networks to create new opportunities for growth

Defend against cyber attacks, ransomware demands and downtime

Maintain business continuity–even when the organization’s network goes down

Reduce environmental risks and pay the costs to ensure compliance

Protect the environment and help drive sustainable growth for the organization and world

Reduce / contain insurance risks

Gain insights on how to prevent and mitigate risks through reporting, review and adaptation – submit any claims / reports more efficiently

Reduce environmental risks and pay the costs to ensure compliance

Protect the environment and help drive sustainable growth for the organization and world

Incur costs to reduce the economic risk of disruption

Invest to build stakeholder value and attract investment

Of course, this list is by no means comprehensive. Any organization would benefit from performing a cost-benefit analysis of emergency preparedness that takes into account both the insights gained from risk assessment as well as a resiliency framework. Only then can an organization understand more holistically what is at stake in terms of tangible and intangible costs in relation to short-, mid- and long-term goals for the organization’s ability to survive and thrive in the face of disruption and crisis.

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